I have been a hockey fan for 20 years and the game has changed a lot in that time. Most people thought the league was dead after the lock out but I feel the game is better than ever.
Last season, Gatorade sports drink became the official drink for the league. I have seen ads for this product on TV and the NHL is not featured in these spots. Last week I was in a grocery store and I saw 10 cases of this product stacked on the floor. Peyton Manning was displayed prominently on the packaging of the case on top. I looked at all the other cases and No luck for the NHL.
Why would the league enter into an agreement where your league does not get any exposure for using a product like Gatorade?
